docs(site): added official statement on brand logos in Lucide (#3541)

* docs(): added official statement on brand logos in Lucide

* docs(): fix accidental typo from adding link

* docs(): migrating some stuff to a more accessible plain language format

* Update .github/ISSUE_TEMPLATE/01_icon_request.yml

* Update .github/ISSUE_TEMPLATE/01_icon_request.yml

Co-authored-by: Jakob Guddas <github@jguddas.de>

* Update README.md

Co-authored-by: Copilot <175728472+Copilot@users.noreply.github.com>

* Update .github/pull_request_template.md

Co-authored-by: Copilot <175728472+Copilot@users.noreply.github.com>

---------

Co-authored-by: Jakob Guddas <github@jguddas.de>
Co-authored-by: Copilot <175728472+Copilot@users.noreply.github.com>

.github/ISSUE_TEMPLATE/01_icon_request.yml

@@ -7,8 +7,10 @@ body:
       value: |
         Before submitting an icon request check if it has already been requested. If there is an open request, please add a 👍.
 
-        **Important note**: No new brand logos are allowed, see https://github.com/lucide-icons/lucide/issues/670.
+        > [!CAUTION]
-        Existing brand icons will also be phased out. For brand icons, consider using https://simpleicons.org, which offers purpose-built SVGs that are also on a 24×24px grid.
+        > New brand logos are **not** allowed, see our official statement: https://github.com/lucide-icons/lucide/blob/main/BRAND_LOGOS_STATEMENT.md.
+        >
+        > Existing brand icons are being phased out. Consider using https://simpleicons.org, which offers purpose-built SVGs that are also on a 24×24px grid.
   - type: input
     id: name
     attributes:
@@ -41,7 +43,7 @@ body:
           required: true
         - label: I have searched existing icons to make sure it does not already exist and I didn't find any.
           required: true
-        - label: I am not requesting a brand logo and the art is not protected by copyright.
+        - label: I am not requesting a brand logo and the art is not protected by copyright, see more at https://github.com/lucide-icons/lucide/blob/main/BRAND_LOGOS_STATEMENT.md
           required: true
         - label: I am not requesting an icon that includes religious, war/violence related, political imagery or hate symbols.
           required: true

.github/pull_request_template.md

@@ -25,8 +25,10 @@ Common scopes: icons, docs, studio, site, dev
 
 ### Concept <!-- ONLY for new icons -->
 <!-- All of these requirements must be fulfilled. -->
+<!-- IMPORTANT! Please read our official statement on brand logos in Lucide: -->
+<!-- https://github.com/lucide-icons/lucide/blob/main/BRAND_LOGOS_STATEMENT.md -->
 - [ ] I have provided valid use cases for each icon.
-- [ ] I have not added any a brand or logo icon.
+- [ ] I have [not added any brand or logo icon](https://github.com/lucide-icons/lucide/blob/main/BRAND_LOGOS_STATEMENT.md).
 - [ ] I have not used any hate symbols.
 - [ ] I have not included any religious, war/violence related or political imagery.
 

BRAND_LOGOS_STATEMENT.md

@@ -0,0 +1,71 @@
+# Our Official Stance on Including Brand Logos in Lucide
+
+## TL;DR
+
+Lucide **does not accept** brand logos, and we do not plan to add them in the future.
+
+This is due to a combination of **legal restrictions**, **design consistency concerns**, and **practical maintenance reasons**.
+
+If you need brand logos, we recommend [Simple Icons](https://simpleicons.org/), which provides an extensive, legally safer collection of brand marks.
+
+---
+
+## 1. Historical Context
+
+This is not a new debate — other icon sets have gone through the same discussion:
+
+- **Material Design Icons** [deprecated all brand icons](https://github.com/Templarian/MaterialDesign/issues/6602) because they didn't fit the style, didn't work well in one color, and often looked out of place in a 24×24px grid.
+- **Feather Icons** [came to the same conclusion](https://github.com/feathericons/feather/issues/763): brand logos have their own style, and forcing them into another inevitably leads to aesthetic compromises.
+- **Lucide** learned from these examples — we'd rather focus on making a consistent set of non-brand icons that all work together.
+
+## 2. Legal Considerations
+
+Most brand logos:
+- Are **protected by trademark or copyright**.
+- Have **strict rules** for how they can be used (colors, spacing, proportions, etc.).
+- **Don't allow modification** — but we'd have to change them to fit Lucide's style.
+
+This means adding them could:
+1. Break copyright or trademark law.
+2. Make both you and the Lucide project legally responsible.
+3. Force us to review every new request one by one for legal issues — something we simply can't do.
+
+> **Note:** Simple Icons avoids this by keeping logos exactly as the brand provides them — though even they sometimes face [legal challenges](https://github.com/simple-icons/simple-icons/issues/11236).
+
+## 3. Design & Consistency
+
+Lucide is all about **visual consistency**.
+
+Adding brand logos would:
+- Break [our own design rules](https://lucide.dev/guide/design/icon-design-guide#icon-design-principles) for shapes, proportions, and stroke.
+- Mix two fundamentally different categories of graphics (pictograms vs. corporate logos).
+- Create a library where a subset of icons will always look "out of place".
+
+If the logos are not in Lucide's style, why include them in Lucide at all? Better to use them from a dedicated brand icon source.
+
+## 4. Maintenance Burden
+
+Even with our current **"no brand icon requests"** policy, people still request them regularly.
+
+Having any brand icons in the set:
+- Makes people think we might add more in the future.
+- Leads to repeated requests and the same conversations over and over.
+- Wastes maintainer time redirecting people to the same explanation.
+
+Removing them entirely solves this problem.
+
+## 5. Recommended Alternatives
+
+If you need brand icons, try:
+- [Simple Icons](https://simpleicons.org/): offers a huge range of brands, in consistent SVG format, using a 24×24 viewBox, the same as ours.
+- Official brand asset pages: most major companies provide downloadable SVGs.
+
+You can use these alongside Lucide without bloating our core library.
+
+## Final Words
+
+Lucide is an **icon** set, not a **logo** set.
+
+Logos belong in dedicated logo resources.
+
+We're focusing on what Lucide does best: providing a clean, cohesive, and legally safe collection of open-source icons.

README.md

@@ -57,6 +57,12 @@ For more info on how to contribute please see the [contribution guidelines](http
 
 Caught a mistake or want to contribute to the documentation? [Edit this page on Github](https://github.com/lucide-icons/lucide/blob/main/README.md)
 
+## About brand logos
+
+Lucide **does not accept** brand logos, and we do not plan to add them in the future. This is due to a combination of **legal restrictions**, **design consistency concerns**, and **practical maintenance reasons**.
+
+[Click here to read our official statement about brand logos in Lucide.](./BRAND_LOGOS_STATEMENT.md)
+
 ## Community
 
 Join the community on our [Discord](https://discord.gg/EH6nSts) server!