Rather than require a heavy chown operation across various paths, just chown the files already in the built image during the release process. This ensures we can skip not-only the chown process during the container start that herokuish injects, but also the one that Dokku runs which modifies mounted container paths as well during the pre-deploy.
Note that users will need to ensure any mounted volumes don't have permissions reset by other processes or containers won't be able to access them.