diff --git a/.pipelines/verifyWinUI3DuplicateFiles.ps1 b/.pipelines/verifyWinUI3DuplicateFiles.ps1
index f2dc781a9c..95c5f4afab 100644
--- a/.pipelines/verifyWinUI3DuplicateFiles.ps1
+++ b/.pipelines/verifyWinUI3DuplicateFiles.ps1
@@ -225,7 +225,7 @@ function Get-WinUI3DuplicateFileData {
             throw "Expected $($expectedSourceFiles.Count) WinUI3Apps DuplicateFile rows but found $($winUI3Duplicates.Count) in $resolvedPath."
         }
 
-        $customActions = Invoke-MsiQuery $database 'SELECT `Action`, `Type` FROM `CustomAction`' @('Action', 'Type') @('String', 'Integer')
+        $customActions = Invoke-MsiQuery $database 'SELECT `Action` FROM `CustomAction`' @('Action') @('String')
         $legacyActions = @('SetCreateWinAppSDKHardlinksParam', 'CreateWinAppSDKHardlinks', 'SetDeleteWinAppSDKHardlinksParam', 'DeleteWinAppSDKHardlinks')
         foreach ($legacyAction in $legacyActions) {
             if ($customActions.Action -contains $legacyAction) {
@@ -233,11 +233,6 @@ function Get-WinUI3DuplicateFileData {
             }
         }
 
-        $launchAction = @($customActions | Where-Object { $_.Action -eq 'LaunchPowerToys' })
-        if ($launchAction.Count -ne 1 -or ($launchAction[0].Type -band 0x400) -ne 0) {
-            throw "LaunchPowerToys must be an immediate custom action in $resolvedPath."
-        }
-
         if ($fileRows.File -contains 'WinUI3Apps_hardlinks_txt' -or $fileRows.FileName -match '(^|\|)hardlinks\.txt$') {
             throw "Legacy hardlinks.txt manifest is still present in $resolvedPath."
         }
@@ -256,8 +251,6 @@ function Get-WinUI3DuplicateFileData {
         Assert-ActionBefore $sequenceByAction 'UninstallPackageIdentityMSIX' 'RemoveDuplicateFiles' $resolvedPath
         Assert-ActionBefore $sequenceByAction 'RemoveDuplicateFiles' 'RemoveFiles' $resolvedPath
         Assert-ActionBefore $sequenceByAction 'RemoveDuplicateFiles' 'InstallFiles' $resolvedPath
-        Assert-ActionBefore $sequenceByAction 'InstallFinalize' 'LaunchPowerToys' $resolvedPath
-
         if ($sequenceByAction.ContainsKey('PatchFiles')) {
             Assert-ActionBefore $sequenceByAction 'PatchFiles' 'DuplicateFiles' $resolvedPath
         }
diff --git a/installer/PowerToysSetupCustomActionsVNext/CustomAction.cpp b/installer/PowerToysSetupCustomActionsVNext/CustomAction.cpp
index cec7d44640..890a9fdf6e 100644
--- a/installer/PowerToysSetupCustomActionsVNext/CustomAction.cpp
+++ b/installer/PowerToysSetupCustomActionsVNext/CustomAction.cpp
@@ -213,24 +213,11 @@ UINT __stdcall LaunchPowerToysCA(MSIHANDLE hInstall)
     UINT er = ERROR_SUCCESS;
     std::wstring installationFolder, path, args;
     std::wstring commandLine;
-    LPWSTR installFolderProperty = nullptr;
-    LPWSTR replacedInUseFiles = nullptr;
 
     hr = WcaInitialize(hInstall, "LaunchPowerToys");
     ExitOnFailure(hr, "Failed to initialize");
-
-    hr = WcaGetProperty(L"ReplacedInUseFiles", &replacedInUseFiles);
-    ExitOnFailure(hr, "Failed to get ReplacedInUseFiles property.");
-
-    if ((replacedInUseFiles && replacedInUseFiles[0] != L'\0') || MsiGetMode(hInstall, MSIRUNMODE_REBOOTATEND) || MsiGetMode(hInstall, MSIRUNMODE_REBOOTNOW))
-    {
-        WcaLog(LOGMSG_STANDARD, "LaunchPowerToys: Skipping launch because Windows Installer requires a reboot.");
-        goto LExit;
-    }
-
-    hr = WcaGetProperty(L"INSTALLFOLDER", &installFolderProperty);
-    ExitOnFailure(hr, "Failed to get INSTALLFOLDER property.");
-    installationFolder = installFolderProperty;
+    hr = getInstallFolder(hInstall, installationFolder);
+    ExitOnFailure(hr, "Failed to get installFolder.");
 
     path = installationFolder;
     path += L"\\PowerToys.exe";
@@ -320,8 +307,6 @@ UINT __stdcall LaunchPowerToysCA(MSIHANDLE hInstall)
     }
 
 LExit:
-    ReleaseStr(installFolderProperty);
-    ReleaseStr(replacedInUseFiles);
     er = SUCCEEDED(hr) ? ERROR_SUCCESS : ERROR_INSTALL_FAILURE;
     return WcaFinalize(er);
 }
diff --git a/installer/PowerToysSetupVNext/Product.wxs b/installer/PowerToysSetupVNext/Product.wxs
index b98c2b4dda..48bf6b0741 100644
--- a/installer/PowerToysSetupVNext/Product.wxs
+++ b/installer/PowerToysSetupVNext/Product.wxs
@@ -109,6 +109,7 @@
     <SetProperty Id="InstallScope" Value="$(var.InstallScope)" Before="DetectPrevInstallPath" Sequence="execute"></SetProperty>
     <InstallExecuteSequence>
       <Custom Action="DetectPrevInstallPath" After="AppSearch" />
+      <Custom Action="SetLaunchPowerToysParam" Before="LaunchPowerToys" />
       <Custom Action="SetInstallCmdPalPackageParam" Before="InstallCmdPalPackage" />
       <Custom Action="SetUninstallCommandNotFoundParam" Before="UninstallCommandNotFound" />
       <Custom Action="SetUpgradeCommandNotFoundParam" Before="UpgradeCommandNotFound" />
@@ -157,7 +158,7 @@
       <Custom Action="UninstallDSCModule" After="InstallFinalize" Condition="Installed AND (REMOVE=&quot;ALL&quot;)" />
       <?endif?>
       <Custom Action="TerminateProcesses" Before="InstallValidate" />
-      <Custom Action="LaunchPowerToys" After="InstallFinalize" Condition="NOT Installed" />
+      <Custom Action="LaunchPowerToys" Before="InstallFinalize" Condition="NOT Installed" />
 
       <!-- Clean Video Conference Mute registry keys that might be around from previous installations. We've deprecated this utility since then. -->
       <Custom Action="CleanVideoConferenceRegistry" Before="InstallFinalize" Condition="NOT Installed" />
@@ -167,12 +168,14 @@
 
     </InstallExecuteSequence>
 
+    <CustomAction Id="SetLaunchPowerToysParam" Property="LaunchPowerToys" Value="[INSTALLFOLDER]" />
+
     <CustomAction Id="SetInstallCmdPalPackageParam" Property="InstallCmdPalPackage" Value="[INSTALLFOLDER]" />
 
     <!-- Set InstallLocation for Bundle entry as well -->
     <CustomAction Id="SetBundleInstallLocationData" Property="SetBundleInstallLocation" Value="[INSTALLFOLDER];[BUNDLEINFO];[InstallScope]" />
 
-    <CustomAction Id="LaunchPowerToys" Return="ignore" DllEntry="LaunchPowerToysCA" BinaryRef="PTCustomActions" />
+    <CustomAction Id="LaunchPowerToys" Return="ignore" Impersonate="yes" Execute="deferred" DllEntry="LaunchPowerToysCA" BinaryRef="PTCustomActions" />
 
     <CustomAction Id="TerminateProcesses" Return="ignore" Execute="immediate" DllEntry="TerminateProcessesCA" BinaryRef="PTCustomActions" />